Riccitiello: Aiming for top Wii billing is "obvious"
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Aiming for top products on Wii, gaming's biggest living room console, is a no-brainer, EA boss John Riccitiello has told Gamasutra.
"It's the first time a third party has been number one on the Wii platform two weeks in a row," he said of the success of EA Sports Active since launch.
"The number one platform is expanding the market, and growing. Having a lead position there seems like an obvious thing for us to do."
The exec said EA's cracked the Wii formula, something that's proven evasive for many third-parties.
"I think we realized what it takes to be successful on the platform," he added.
"No ports and pushes - do things that optimize against the controller system inherent in the wand and nunchuk."
More through there.