Nintendo UK general manager David Yarntonhas said the company doesn’t feel threatened by Sony and Microsoft’s recent ventures into the motion control market.
“We’ve got our product out there and we’ve had that out for a while. We haven’t seen anything current from those guys to comment on it,” he told GI.
“We’re looking at innovation all the time, as you saw with the Vitality Sensor that was shown briefly today. There are always things coming through that enable us to keep two steps ahead. On top of that we’ve got one or two other areas to compete with in other forms of entertainment.
“One of the reasons why we have a lot of different products and offerings for different people is because we’re competing for free time and entertainment time,” he went on. “Not just with videogames but movies and other entertainment. That’s more what we’re concerned with.
“We’ve got lots of exclusive content and obviously we have our own franchises and IP – you’re not going to see Mario on any other console. Even on third party there’s a lot of exclusive content so we’re not worried about that.”
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