According to the ESA’s Essential Facts About the Computer and Video Game Industry 2009 report, 68 per cent of American households play videogames.
In addition, the study reveals that 42 percent of said houses have a game console whilst the average age of game players is 35 years old. The study also showed that 43 percent of online game players are female.
ESA president Mike Gallagher: “This is the new golden age of entertainment software. Our products are now being enjoyed by over two-thirds of Americans.
“More and more Americans across all demographics are now embracing the interactive entertainment experience that computer and videogames provide.”