Sony bossman Kazuo Hirai plans to bring the PlayStation end of the business out of the red and have it at least break-even “soon”.
The plan? Cost-cutting, network expansion, the possibility of adding PSN services to other products such as televisions, and digital cameras. The plan would raise sales of its PlayStation Network to around $523 billion for the current business year from less than $209 billion last year.
“We need to quickly bring our PlayStation business on a break-even level and later to profitability,” said Hirai. ‘‘We need a strategy where buying a hardware is not the endpoint but instead a starting point that can offer new experiences to our customers.”
Whether this includes a price-cut on the PS3 or not was not mentioned. Instead, Hirai said that such a strategy would be decided by “market developments.”