Home downloaded 6.5 million times, revenue not a “priority”

By Patrick Garratt, Wednesday, 27 May 2009 13:34 GMT

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Speaking to GI, Home director Peter Edward has confirmed that the weirdy PS3 MMO thing has been downloaded more than 6.5 million times.

Sony doesn’t intend on milking the app for cash, Edward said, despite its popularity.

“We do have a profit and loss on Home, and obviously revenue is an important part of it, just like with anything else.

“But our belief is that if you make the community happy, and get good content on to the platform – if you get a platform that people want to keep coming back to – then the monetisation aspect of it will almost take care of itself.

“It’s certainly not something that should be the driving force – not something that’s the driving priority at this stage of development.”

More through there.

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