In-game ads to hit $1 billion within five years - Screen Digest
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Screen Digest's predicted that in-game advertising will be a $1 billion business within five years, according to this Media Week story.
A combination of audience media habits and the "unique advantages of dynamic in-game advertising" is forecast to drive spending to about one and a half percent of all digital advertising, says the report.
At that size, Screen Digest has predicted, the format will be impossible to ignore.
Full thing through there.