BioShock 2 to have biggest marketing budget in 2K history

By Stephany Nunneley
22 May 2009 18:56 GMT


Simon Turner, 2K’s UK marketing manager, has told MCV that the BioShock 2 marketing campaign will be “the biggest in 2K’s history”.

“Expect something spectacular”, he said. “2K expects BioShock 2 to be one of the top five games of the year.”

Just how big and how much, Turner didn’t say, but if sales and critical acclaim for the last one are any indication, he may just be spot on.

Thanks, CVG.

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