ESA: 2009 does not mark “return to the old E3”

By Patrick Garratt, Thursday, 21 May 2009 07:23 GMT


ESA boss Mike Gallagher has told GameDaily that 2009’s E3 won’t see a return to the grandiose shows of yesterday. Remember? The events that didn’t work for anyone involved?

“Last year we made some improvements based upon the input we received, but this show is not a return to the old E3,” he said.

“It is definitely much more reflective of the energy, excitement and creativity of our industry, but I wouldn’t say it’s our first ‘big E3’ or a return to the old one.

This year’s E3 is “the right show,” apparently.

“It’s a show based upon what the industry needs to project as an image of the excitement we have in the pipeline for the rest of the year. It’s the right show; it’s not a particular reference to any prior year,” Gallagher added.

Fingers crossed, eh? E3 kicks off with the Microsoft press conference on June 1. Thanks, Joystiq.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.




Mike Gallagher

  • 68 per cent of US homes play videogames

    According to the ESA’s Essential Facts About the Computer and Video Game Industry 2009 report, 68 per cent of American households play videogames. In addition, the study reveals that 42 percent of said houses have a game console whilst the average age of game players is 35 years old. The study also showed that 43 […]

  • Texas Governor signs tax break for game companies

    Texas Governor Rick Perry has signed into law House Bill 873 which increases the amount of state grants available to video game firms and other media production companies in the Lonestar State. The press release mainly focuses on what this means to the movie industry, but it applies to all forms of media created by […]