ESA: 2009 does not mark “return to the old E3”

By Patrick Garratt
21 May 2009 07:23 GMT


ESA boss Mike Gallagher has told GameDaily that 2009’s E3 won’t see a return to the grandiose shows of yesterday. Remember? The events that didn’t work for anyone involved?

“Last year we made some improvements based upon the input we received, but this show is not a return to the old E3,” he said.

“It is definitely much more reflective of the energy, excitement and creativity of our industry, but I wouldn’t say it’s our first ‘big E3’ or a return to the old one.

This year’s E3 is “the right show,” apparently.

“It’s a show based upon what the industry needs to project as an image of the excitement we have in the pipeline for the rest of the year. It’s the right show; it’s not a particular reference to any prior year,” Gallagher added.

Fingers crossed, eh? E3 kicks off with the Microsoft press conference on June 1. Thanks, Joystiq.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. Read our policy.

VG247 logo

Buy our t-shirts, yeah

They're far more stylish than your average video game website tat.

VG247 merch