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ESA: 2009 does not mark "return to the old E3"

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ESA boss Mike Gallagher has told GameDaily that 2009's E3 won't see a return to the grandiose shows of yesterday. Remember? The events that didn't work for anyone involved?

"Last year we made some improvements based upon the input we received, but this show is not a return to the old E3," he said.

"It is definitely much more reflective of the energy, excitement and creativity of our industry, but I wouldn't say it's our first 'big E3' or a return to the old one.

This year's E3 is "the right show," apparently.

"It's a show based upon what the industry needs to project as an image of the excitement we have in the pipeline for the rest of the year. It's the right show; it's not a particular reference to any prior year," Gallagher added.

Fingers crossed, eh? E3 kicks off with the Microsoft press conference on June 1. Thanks, Joystiq.

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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