SCEE launches campaign to boost popularity with 8-15 year olds

By Stephany Nunneley
20 May 2009 22:36 GMT


SCEE has launched a new online campaign to boost PSP’s popularity with children ages 8-15.

Called pspinyourhands, the community-focused campaign has interactive activities on the site and plans to run competitions ranging from free PSPs or a family holiday as a grand prize.

“PSP is going for a younger market, which isn’t something we’ve really done before,” said PSP product manager to New Media Age. “Our heartland is 16-24-year-old men and always will be — they won’t be neglected in the slightest.

“But the summer’s game releases, such as Harry Potter and Petz, as well as the launch of the new colors, are certainly appealing to an 8-15-year-old audience.”

More over on Edge.

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