April NPD – US sales 17% down for second month running

By Patrick Garratt, Thursday, 14 May 2009 23:28 GMT

arrowdowna

As predicted, American games sales were down 17 percent for April compared to the same month last year.

Total sales were at $1.03 billion, down from $1.24 billion in 2008.

Hardware was down 8 percent to $391.63 million, while software dropped a dramatic 23 percent $510.74 million. Tough comps indeed.

Peripherals were down 15 percent to $129.45 million.

“While April sales might appear soft on the surface, it’s important to remember that April is being compared against a month (April 2008) that realized nearly 50 percent growth over April 2007,” said NPD analyst Anita Frazier.

“This year’s performance still represents the second-best performance for the industry in the month of April, besting April 2007, which is the previous second-place holder, by 26 percent.

“Given how strong the growth was in the industry last year, there are still some months ahead where year-over-year comparisons may be difficult, but May should be an easier comparison than the last two months have been.”

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Comments