Acti Blizz – We own 55% of all music games in US and Europe

By Patrick Garratt, Friday, 8 May 2009 07:10 GMT


Activision boss Mike Griffith said in the Acti Blizz Q1 earnings call last night that Guitar Hero is now responsible for more than half of all rhythm action sales in the US and Europe.

“This quarter, we further extended our advantage for the Guitar Hero franchise,” he said. “We ended the quarter with a 55% share of all rhythm and music based games in North America and Europe, up 10 full points from the prior year, as we took share from Rock Band in both North America and Europe.”

Griffith wasn’t done with the Rock Band-bashing.

“In Europe, where expansion of the franchise remains a strategic priority, quarterly sell-through was up over 80 percent year over year, with Guitar Hero outselling Rock Band by 10:1,” he added.

“Our competitive position should further improve next month when we launch Guitar Hero Metallica in Europe.”

You go, girl. Get the rest of the news from the call here.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.



Acti Blizz Q1 Financials 2009

  • Kotick: No new consoles "any time soon"

    Bobby Kotick added his voice to the chorus of mega-bosses saying there isn’t going to be a new hardware generation for years to come yesterday, speaking in Activision Blizzard’s Q1 earnings call. “As far as the consoles themselves… I think that there’s a lot of runway for all of these devices,” he said. “I think […]

  • Guitar Hero hits $2 billion in sales

    Bobby Kotick said in the Activision Blizzard Q1 earnings call last night that Guitar Hero sales have no passed $2 billion. The franchise is only the third to do so, the other two being Madden and Mario. The company also said that 34 million tracks have now been downloaded for Guitar Hero products. Get all […]

Guitar Hero

Mike Griffith

  • Mike Griffith quits Activision

    Activision’s confirmed that CEO and president Mike Griffith has resigned, effective from April 23.

  • Report - Activision restructures senior management, forms new units

    Activision has quietly restructured its senior management and divided itself into four units without informing investors or the public, according to an LA Times report. CEO Mike Griffith has also been promoted to vice chairman, which will have him serving as advisor to Bobby Kotick.