Moore: EA Sports Active is "bigger than a game, bigger than a franchise, bigger than a product"

News by Patrick Garratt Founder & Publisher (Former)

Published on April 30, 2009

EA Sport boss Peter Moore has told VG247 that EA Sports Active is to become a major platform for the company.

"It’s bigger than a game, bigger than a franchise, bigger than a product," he said, talking in the first part of a London interview, published today.

"It’s a true platform that we can sell expansion packs, sell more peripherals, ultimately get some download on there."

Moore added that the future iterations of the product may include heartbeat data from wireless monitors.

"I’ve got to figure out how to get your biometrics on the screen. If I can do that, if I can get your heart-rate on the screen, I mean then I can really drive towards what my vision of this product ultimately can be.

"It’s not difficult, but it’s not cheap. I mean, you can find heart monitors that give off wirelessly, but I’ve got to figure out how to get a transceiver, if you will, on the screen. Once we do that I think we’ve really stepped up."

Get the full thing through the link. EA Sports Active releases on May 22.