360 marketing boss – We need to “de-seasonalise” games releases

By Patrick Garratt, Monday, 27 April 2009 16:43 GMT


European 360 marketing boss David Gosen has told MCV that games releases need to be spread out of the Christmas season. In case you didn’t know, obviously.

“Of course Christmas is still the key selling period, but we need to look at de-seasonalising,” said the exec.

“We launched GTA IV at this time last year, and Capcom’s Resident Evil has shown that you can be successful. As more publishers do this, we’ll create a second or third release window, and that will be great news for the industry.”

Gosen added: “We still have a very seasonally-focused business. You only need look at last Christmas, when nearly 200 titles were released in the space of three or four weeks. There was that crazy week, third week of November.

“The big brands reached the top and everything else was left by the wayside. It’s becoming harder and harder to establish new IP in that environment. You have to ask if that’s sustainable.”

More through there.

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