Activision says that Modern Warfare 2 will not only surpass the success of the original, but will become the “biggest selling video game of all time”.
“Each year the Call of Duty franchise goes from strength-to-strength,” brand manager Simon Wells told MCV.
“We want to propel this year’s title to be the biggest selling video game of all time. That may raise some eyebrows, but step back and look at the franchise’s trajectory through preceding launches, and this objective starts to look viable.”
The sequel’s out in November and will be supported by an intense ad campaign.
“We firmly believe we have the potential to be the No.1 entertainment property of the year,” Wells continued.
“The reality for a franchise as large as Call of Duty is that we are competing directly with entertainment propositions outside of the video game space.
“Plans are being developed to deliver one of the most engaging campaigns of the year.”