Xbox boss: “It’s not as if we’re doing something like Halo Kart”

By Patrick Garratt
25 March 2009 07:59 GMT


Xbox games head Phil Spencer’s defended the firm’s decision to publish a Halo RTS, saying the decision wasn’t exploitative but rather a way of introducing new consumers to the franchise.

“With Halo Wars, we thought we had an interesting story, an interesting universe, and we were trying to find ways that we could expose that world to more people, maybe people who aren’t dual-thumb capable,” he told Edge.

“It’s not as if we’re doing something like Halo Kart. That doesn’t seem to move us forward with the IP.”

Spencer went on to say that Microsoft’s approach to developing the Halo IP is a measured one.

“For us, we don’t look at how we can somehow amortize the value that we have in Halo today over as many genres as we can,” he added.

“We think we’re at a point with Halo where the future of the franchise is actually bigger than its past achievements. We’re not really just looking at exploitation. We’re trying to see if there are certain ways that the IP matches with our platform goals, and also what the customer is looking for.”

Tons more through there.

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