GameStop riding economic woes, says boss, but times are tougher

By Stephany Nunneley
20 March 2009 22:00 GMT


Gamestop boss Bob McKenzie has told VentureBeat that America’s current economic don’t have much of an affect on his firm, but consumers are now more wary of overspending.

“We haven’t seen a spike that I would [attribute] directly to the economy”, he said. “However, I think consumers are definitely much more aware of the tightening of their wallets, and they’re looking at games again.”

McKenzie also said that the industry moving away from “Q4 mentality” will help ease macro-economic pain.

“[Publishers see] the need to spread it out from outside the October, November, and December launch”, he said.

“There were so many titles that came out last year in those months that you almost began to compete against your own games. This year we’ve already seen Killzone 2, Halo Wars, Street Fighter IV and Resident Evil 5 launch and do very well at retail.

“Spreading out the launches more is going to help everybody. It won’t cost them as much to market everything in the fourth quarter, and it will help to spread out the business more.”

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