Play.com and GAME see sales surge after BAFTAs

News by Stephany Nunneley-Jackson News Editor

Published on March 19, 2009

A sales surge in UK game sales has followed last week's BAFTA Awards, according to Play.com and GAME.

Play.com saw a 14 percent increase over targeted projections in new customers, and GAME said that games sporting BAFTA stickers have been flying off the shelves.

“The reaction in GAME stores and online to the BAFTAs has been fantastic,” said GAME Group’s Terry Scicluna

“In all GAME stores the nominated games were stickered as official BAFTA nominees, and in the last week the winning games have been re-stickered to highlight their Award success. It was brilliant that over 60,000 people voted for the GAME Award on our specially created site, which then linked through to game.co.uk so that customers could buy the games straight away.”