Farrell: Dawn of War has sold 4 millon units

By Patrick Garratt, Thursday, 12 March 2009 12:52 GMT


Speaking at the Wedbush Morgan Securities’ annual conference yesterday, THQ boss Brian Farrell said that sales of the original Dawn of War had now hit 4 million units.

“Warhammer 40k is one brand we should start talking about more,” he said.

“It is a PC-only game — but from the original Dawn of War game that we built at Relic from the original launch, through expansion through gold edition… we’ve done about 4 million units life to date on Dawn of War 1.”

Dawn of War II recently released, and more content is expected for the game this year.

Farrell talked up THQ’s core audience aspirations in his speech.

“I’m not sure [Metacritic] is the only thing to look at,” said Farrell, “but you’ve got to have a game that resonates with the consumers and the press.

“We know how to do this,” he said, noting that Saints Row has done 2.6 million units life to date at full price.

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Brian Farrell

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