Sony to focus more energy on PSP, says Maguire

By Stephany Nunneley, Wednesday, 11 March 2009 23:00 GMT

psp

UK PS boss Ray Maguire has told GI that PSP install base has grown to 50 million globally, and while the system had been under-supported in the past, that is all about to change.

“It was slightly under-supported, mainly because a lot of the energy was going into stuff we’re doing for PlayStation 3. There was an added complication in that the UMD model wasn’t brilliant for third parties, either,” he said.

“But I think as the installed base has grown – we’re now at 50 million globally – the PSP has become one of the best-selling formats ever, and I think people are seeing that they need to get back into it. I think we had a bit of a barren year last year, and this year we seem to have a bumper crop.”

When asked if the change from 2000 to 3000 will prompt new sales, he stated that people would buy the product because of the overall package and content instead of hardware revamps.

“I think the hardware specs are probably the lower part of the decision-making process now. The hardware does what it says, so that’s great, but people don’t buy hardware for hardware, they buy it to get to content”, he said.

“The content was where we were weak last year, but it’s where we’re strong this year, and the services around it are getting better as well.”

Full interview here.

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