Sony may sue over Change4Life ad

By Patrick Garratt
9 March 2009 19:43 GMT


According to this MCV piece, Sony is considering suing over the use of a PlayStation controller in the “early death” Change4Life ad.

From the piece:

A source close to Sony revealed to MCV that the agency behind the ad, The Gate, had not contacted the platform holder to ask about using a controller that bears a close likeness to PlayStation’s pad.

The ad, part of a government campaign to get kids to be more active, showed a child sat on a sofa holding what looks to be a DualShock beside the words, “Risk an early death. Just do nothing”.

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