GameStop doesn’t think Amazon’s foray into the used videogame market will succeed.
CEO Dan DeMatteo told Edge today that the gift card scheme was something his firm unsuccessfully tried in the past.
“I give the probability of this working at zero,” he said. “Electronics Boutique also tried it and failed. There’s no consumer acceptance. With consumers, there is an immediacy for currency when they want to buy a new game.
“It didn’t work for us, and I can’t see it working for them”
Trade-in requirements from Amazon state that customers have to wait for the gift card to be processed and shipped, instead of getting an immediate recoup from the trade.
More through the link.