Giant Realm hits third in comScore’s Gaming Information category

By Patrick Garratt, Wednesday, 18 February 2009 02:00 GMT

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US games media agency Giant Realm is now ranked at third in comScore’s Gaming Information category.

“The January comScore data is further validation that we’ve built an effective advertising platform to reach active young male consumers in this age of audience fragmentation,” said CEO James Green.

“But we aren’t relying on numbers alone. By representing active communities and by having the right internal systems in place, we’re able to deliver highly-targeted, highly successful campaigns for our clients.”

The company sells ads, basically. Read more power-speak through the link.

Giant Realm, Inc. Rises to #3 in comScore’s Gaming Information Category

Male-Focused Online Media Company Combines Critical MassWith Strong Performing Campaigns to Deliver Effective Results for Advertisers

New York, February 17, 2009 – Giant Realm, Inc., the rapidly growing online media company reaching men 18-34, today announced that, for the first time, it has reached the #3 position in the Gaming Information Subcategory (U.S.), according to the latest data from comScore’s January 2009 Media Metrix report.

The company has experienced significant growth since its inception one year ago, surpassing many well-known online entities in its ability to deliver millions of young men – many of whom are video game enthusiasts – to advertisers. Studies show that more than 70% of the general population plays video games*. Reports also reveal that core gamers are avid consumers who make purchases across many product categories – including movies, consumer electronics, and apparel – with more frequency than the general population of males in the same age range**.

Advertisers have been increasingly incorporating Giant Realm into their overall media buy because of its reach to this coveted audience as well as its strong-performing campaigns. Giant Realm has taken a strategic approach to building its publisher group of entertainment and gaming sites by only representing top destinations that feature authentic content and lively communities – attracting a critical mass of highly engaged young men. And through the company’s optimization capabilities, in-house creative team and account management services, Giant Realm is able to deliver click-through rates that often surpass campaign goals by at least two or three times.

“The January comScore data is further validation that we’ve built an effective advertising platform to reach active young male consumers in this age of audience fragmentation,” said James Green, CEO, Giant Realm, Inc. “But we aren’t relying on numbers alone. By representing active communities and by having the right internal systems in place, we’re able to deliver highly-targeted, highly successful campaigns for our clients.”

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