E3 ready to welcome back the “glamour and sizzle”

By Patrick Garratt, Tuesday, 17 February 2009 08:30 GMT

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ESA’s Dan Hewitt’s told GI that “glamour and sizzle” will be part of this year’s revamped E3, but the US trade body isn’t going to let things get out of hand. Phew.

“In response to the glamour and sizzle of 2005 and 2006, there are certainly going to be components of that show,” he said.

“But is it going to be the over-the-top excess that you’ve seen in years past? No – but that goes back to learning what is manageable and what is sustainable, and hearing from attendees what it is they want, and creating something that meets their needs.

“It goes back to taking what was the best of the 2006 event, and what was good about 2007 and 2008, and creating something that has constituent elements.”

Let’s just hope it tries to be a jack of all trades and a master of none. Again. Full thing through the link.

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