Future calls out Imagine for not publishing circulation figures

By Stephany Nunneley, Saturday, 14 February 2009 05:00 GMT


Future Publishing is wondering why its rival, Imagine Publishing, has not released circulation figures since launching Total PC Gaming in 2007. As you do.

Speaking in an interview with GamesIndustry.biz, James Binns was curious as to why the publisher had yet to reveal an ABC for the title.

“What’s interesting in the PC market is we had a competitor launch that hasn’t revealed ABCs yet,” said Binns.

“Total PC Gaming has talked up quite a big talk and they’re 16 issues in now and haven’t owned up to their copy sales. If it was still 16 issues in and I was still hiding – it’s weird for them to boast so much and then show so little,” he added.

Imagine’s Managing Director Damian Butt rebutted, saying the reason why an official figure hasn’t been released was that the magazine simply wasn’t established enough yet.

“We would always be at a massive competitive disadvantage against those rival magazines that have had years to build up subs and export sales”, he said.

“Which as you can see from the ABCs for PC Gamer and PC Zone are quite considerable.”

Circulation numbers are down with Future’s offerings, though, and news of lay-offs in the US was confirmed today.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.



Future Publishing

Imagine Publishing

  • Imagine merges 360 Magazine into X360

    Imagine’s announced its merged 360 Magazine and X360 together under the latter brand. The first issue since the merger will launch on July 11 with Dan Howdle leading the team as editor and Rick Porter as EIC. Both magazines seen recent drops in the last round of ABC results. Thanks, GI International.

  • NowGamer beats 1 million unique users in November

    Good news this morning for the Imagine Publishing chaps and chapettes: NowGamer’s announced November stats in excess of 1 million unique users.

Pc Format