Reeves: Videogame industry is about survival of the professional, not cutting prices and destroying the market

By Mike, Friday, 30 January 2009 15:11 GMT


In a rather volcanic interview with Eurogamer, SCEE president David Reeves has said he feels that despite the recession, the videogame industry is in good health and will remain if “people” don’t go around “cutting prices” and ruining it for everybody else.

“It’s a function of the economic situation that you are going to find people who are resilient, who do not play with their pricing, who are very efficient,” said Reeves.

“Those people in that particular studio, they don’t have a job, but I think in a few weeks you’ll find them housed in other studios,” he responded when confronted with the many development houses that have either gone under or laid people off recently.

“Of course there are going to be some people who fold. But the videogames industry is inherently very healthy.

“It’s not a question of survival of the fittest, it’s the survival of people who are professional, and don’t just go around cutting their prices and destroying the market,” he added.

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By Mike Bowden

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