When asked what the average [read: not ‘hardcore’, doesn’t care about Blu ray] consumer would choose if he/she went into a shop and saw the expensive PlayStation 3 compared with the cheaper 360, SCEE president David Reeves expects them to go for “the green machine” – though only because they haven’t done their research.
“The price will affect their decision,” he told EG. “Yes, if I haven’t got that much money to spend, I will go for, let’s say, the green machine. Because the salesman will say, ‘Well, it’s got all the games,’ and he wants to sell that machine.
“But there are people who come in having done their research, thinking, ‘PS3 has got all the games, it’s free to go online, it’s got a Blu-ray player.
“I know I’m not going to have to ring up the customer careline saying ‘I’ve got three red lights.'”
“We recognised that those numbers would go down because we did not drop the price,” added Reeves. “But we reached the targets we expected to reach under those assumptions.”
By Mike Bowden