Kotick: The cost per hour of videogames is lower than any other form of entertainment

By Mike, Friday, 30 January 2009 16:27 GMT


In a video interview with CNBC, Activision Blizzard CEO Bobby Kotick has said that the one factor that videogames has to take into the recession against other forms of entertainment is that the cost per hour is very low for the consumer.

“I don’t think [the videogame industry] is exempt from kind of [financial impact] over the next few years but I think the one thing we benefit from is the cost per hour of videogame entertainment is lower than any other form of entertainment.”

Kotick went on to say that this dollar-cost per hour is such an advantage to the average consumer and is why companies like the “Disney’s, the Viacom’s, the Time-Warner and the Sony’s” are all now in the video-game business.

See the full interview with Kotick through here.

By Mike Bowden

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