Greenberg feels fortunate 360 is half the price of PS3, expects continued momentum in 2009

By Mike, Thursday, 22 January 2009 09:19 GMT


Xbox 360 director of product management, Aaron Greenberg has told videogaming247 that he expects 360 sales to continue their momentum in 2009 as this is the company’s first full year “at mass market pricing.”

He also told us that he feels fortunate Microsoft can offer Xbox 360 at half the price of PS3 and less than Nintendo Wii on a global scale.

“We are very excited about 2009 especially coming off the largest year in the history of our business in 2008,” said Greenberg to VG247 this morning. “We expect to see continued momentum in 2009 with our first full year at mass market pricing.”

“Similar to the approach we have taken in prior years, we don’t reveal our plans for the full year on January 1st and like to surprise consumers with announcements closer to when the products are available for release.

“But with that said, we have a lot for Xbox 360 owners to be excited about this spring including stuff like Halo Wars, Xbox LIVE Primetime, Resident Evil 5, GTA IV: The Lost and Damned, Street Fighter IV, and Star Ocean: The Last Hope just to name a few,” he added.

“This of course does not include our leading high definition entertainment library that continues to grow with new releases every week or our exclusive all-you-can-eat Netflix offering in the US with more than 12,000 instant watch movies and TV shows.”

Michael Pachter told VG247 last week that he expects Microsoft to reduce the price of the 360 even further in 2009. We asked Aaron Greenberg if he could echo that sentiment:

“Regarding another price cut, we have nothing to announce at this time and feel fortunate that we are able to offer consumers the Xbox 360 at half the price of the PS3 and even less than the Wii on a global basis.”

By Mike Bowden

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