amBX launches free downloadable SDK

By Mike, Thursday, 22 January 2009 15:06 GMT

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amBX has announced what it calls “a milestone” as the company releases its free downloadable software development kit today.

“The amBX SDK provides developers with everything they need to get quickly up to speed and at no charge,” said Neil MacDonald, CEO, amBX. “It makes amBX very approachable and this is a major step forward in game development.

“The whole point of amBX is to immerse the player deeper into the game and the amBX SDK now allows developers to harness and control the most powerful immersion experience available in their games. The SDK makes a rather complex operation very simple at extremely low cost.”

Developers can register and download the SDK at http://developer.ambx.com

Full release after the break.

By Mike Bowden

amBX LAUNCHES FREE DOWNLOADABLE SDK
amBX today achieved a significant milestone with the launch of a much anticipated SDK throughits all-new Developer Programme.
The amBX SDK enables developers across the whole of the entertainment industry to get up and running quickly with test tools and example applications to guide the way to enhance games with immersive amBX effects. A support forum provides advice and best practice information as well as a complete toolbox that will unlock the most advanced features of amBX. Up until now, the
amBX SDK has been available on a project-by-project basis, but the new Developer Programme has opened it up to the development community free of charge. “The amBX SDK provides developers with everything they need to get quickly up to speed and at no charge,” commented Neil MacDonald, CEO, amBX. “It makes amBX very approachable and this is a major step forward in game development. The whole point of amBX is to immerse the player deeper into the game and the amBX SDK now allows developers to harness and control the most powerful immersion experience available in their games. The SDK makes a rather
complex operation very simple at extremely low cost.” Developers can register and download the SDK at http://developer.ambx.com

amBX is a technology that delivers full ‘sensory surround’ entertainment experiences. It enables content creators to add real world effects using light, colour, rumble and even air flow, through licensed amBX devices, to the virtual worlds of computers, games, music, movies and TV entertainment. With amBX the entertainment world can be brought into the real world to create
incredible immersive experiences.

amBX has already licensed the technology to many content developers and publishers in the gaming sector. The SDK Developer Programme will enable many more companies creating both hardware and content to add this innovative technology to their products.

-ENDS

For more information please contact Mark Ward at Bastion. Ltd
Tel: 020 7 421 7600 email: mark@bastion.co.uk
Web site: www.bastion.co.uk

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