Analyst: Sony’s ten year plan is about continued internal development, not just time on the market

By Mike, Tuesday, 20 January 2009 14:35 GMT


Screen Digest analyst Ed Barton has said that Sony’s ten year PS3 plan isn’t about how long the console will be around for, it’s to do with how long the company will continue to invest in the machine and give consumers a reason to buy it.

“When Sony talks about the PS3’s lifecycle, they’re not simply referring to how long the console stays on the market, but also how long Sony’s internal development teams are producing reasons for people to carry on buying it,” he told Edge.

“Seven years into the PS2’s lifecycle and Sony dropped a little-known game called God of War 2 on the Western market. That game, in my opinion, stands up pretty well to a lot of current generation games.

“Thinking about the level of investment games like God of War 2 required, and looking at how well Sony has supported the PS2 in the latter years of its lifecycle, I think the company has a pretty good record in that sense.”

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By Mike Bowden

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