Low pound price makes UK a better proposition, says Tiga

By Mike, Thursday, 15 January 2009 16:24 GMT

tigab1.jpg

Tiga has said that due to the pound’s sharp decrease in value over the last 12 months, overseas investors are getting between 21 to 56 percent more for their money year-on-year.

For the last decade British companies have had to rely on the UK industry’s well-deserved reputation for quality. Now we can compete hard on price as well as quality,” said Richard Wilson, CEO of Tiga.

Tiga isn’t alone in its estimations as Servan Keondjian of Qube Software chorused: “I don’t think there’s any doubt that the UK has more than its share of the best games and middleware talent in the world.”

“But since the turn of the millennium the strong pound has made some international buyers think twice about the UK. Now we’re starting to see a radical shift. International clients are back because they see not just great quality but also good value.”

More over at GI.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Comments