EA takes ASA heat for misleading on Tiger Wii graphics

By Patrick Garratt
17 December 2008 10:38 GMT

tigerwoodsa.jpg

EA’s been rebuked by the British Advertising Standards Agency for using Xbox 360 graphics in a Tiger Wood commercial for Wii.

The ad featured a Wiimote playing over 360 footage of the game.

Why? EA said the Wii version didn’t look good enough.

“They explained that Wii footage would not be of broadcast quality, and the originating agency had thought it preferable to use the Xbox footage, which was closer to broadcast definition, than to ‘up the resolution’ of Wii footage to broadcast quality,” said the ASA.

The ad will not be shown again.

For the full ASA ruling, hit this.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

VG247 logo

Buy our t-shirts, yeah

They're far more stylish than your average video game website tat.

VG247 merch