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EEDAR: Only 4% of games ever make a profit

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In an interview with Forbes, EEDAR president Geoffrey Zatkin has claimed that only a tiny portion of games on the market ever see the greener side of life.

EEDAR sells data on specific gaming features to the liks of EA, Ubisoft, and so in, in an effort to maximise chances of finding eventual money.

From the piece:

"Every game I have ever worked on, we've gone in blind as to which features would sell the game better," says Zatkin, who designed games for 11 years before co-founding EEDAR. Not knowing whether it would be worth an extra $500,000 to design a multiplayer mode "would scare the crap out of me," he says.

Only 4% of games that make it to market actually make a profit, he says. About 60% of a game's budget is spent reworking or redesigning a game.

Ever wonder why games are so prone to "sequelitis"? Now you know.

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Patrick Garratt

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Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.
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