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Ubi to spend £4 million on Christmas Wii and DS ads

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Ubisoft will spend £4 million on Christmas ads for Wii and DS products in the UK, Brand Republic reports.

"From now until Christmas we are targeting various different demographics. We are putting a sizeable chunk into TV ads given the current economic climate," said Ubi UK marketing boss, Jon Rosenblatt.

More through there.

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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