Hickey predicts 5 million Lich King sales in month one

Janco's Mike Hickey has predicted that WoW expansion Wrath of the Lich King will sell through around 5 million copies in its opening month.

The add-on goes on sale next week.

"We expect the upcoming release of WoW’s expansion pack... would yield a sell-through of roughly 5 million units in the first month," he said, as reported by Gamasutra.

"We believe current product sales performance and pre-order activity at key retailers like GameStop has likely illuminated sufficient predictability to the ultimate performance from key game releases to maintain performance projections and articulated conviction," he added, talking of other Activision big shots such as Guitar Hero World Tour.

The analyst was also "impressed," he said, at the increase in WoW's subs based to 11 million users amid economic anxieties and two recent major releases, Age of Conan and Warhammer Online, neither of which have appeared to slow the game's momentum.

More through there.