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EA to close Casual label

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EA's to close its Casual label, merging it and its Hasbro partnership and The Sims Label, Kotaku's reporting.

The publisher also confirmed the departure of Kathy Vrabeck, president of Casual since May last year.

"We’ve learned a lot about casual entertainment in the past two years, and found that casual gaming defies a single genre and demographic," said EA in a statement.

"With the departure of Kathy Vrabeck, EA is reorganizing to integrate casual games — development and marketing — into other divisions of our business."

Plenty more through there.

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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