Speaking in an earnings call after the release of third quarter financials yesterday, Activision boss Bobby Kotick said that the strategy of working on long term franchises as opposed to, well, not, has been successful for the firm.
“[Developing games with] clear sequel potential that can meet our expectations of 100+ million franchises, that’s a strategy that has worked very well for us,” he said.
Activision Blizzard’s portfolio consists of such consistently-performing franchises as Guitar Hero, Tony Hawk and Call of Duty.
“I think generally our strategy has been to focus on the products… that we know if we release today, we’ll be working on ten years from now.”
Activision posted a Q3 loss yesterday on the back of increased sales.
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