Acti-Blizz Q3 financials – People want Guitar Hero instrument upgrades, say execs

By Patrick Garratt, Thursday, 6 November 2008 07:35 GMT

Speaking in an earnings call following the release of third quarter financials yesterday, Activision publishing boss Mike Griffith said that the firm’s seeing strong interest from people wishing to upgrade their instruments for Guitar Hero games.

“We’re seeing households, not only in new penetration areas, but the existing, still continuing to show a very strong appetite for music and a very strong interest in upgrading instruments,” he said.

Company head Bobby Kotick joked, “We generally believe that every man, woman, and child everywhere needs at least nine guitars.”

You’re a funny guy, Bobby. Thanks, Kotaku.

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Bobby Kotick

Guitar Hero