Sega pulls Samba de Amigo chimp ads after PETA pipes up

By Patrick Garratt, Tuesday, 4 November 2008 17:38 GMT

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Sega’s decided to pull its chimp-infused Samba de Amigo ads and has apparently promised to never use the animals in its marketing again.

The move comes after animal welfare group PETA pointed out to the publisher that chimpanzee “actors” perform thanks to training “such as electric shocks with shock collars and prods, isolation, beatings with sawed-off pool cues and slapjacks, and food deprivation.”

Read more on the PETA blog. Thanks, GoNintendo.

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