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Sony: Activision lost Beatles deal because "it was presented as if they were doing the music business a favor"

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The Beatles game eventually went to MTV because, from the sound of it, Sony Music wasn't going to get what it wanted. And what it wanted, probably, was money.

"It was presented as if they were doing the music business a favor," Sony/ATV CEO Martin Bandier told Reuters.

"It's true you can choose other types of music, and somewhere along the line someone's going to do it for free for the exposure ... When it comes to the Beatles, the leverage changes. We're very happy with the terms of our arrangement with MTV."

MTV's understanding of what Sony was after ultimately led to a "very rich" deal.

Game's out at the end of next year.

Thanks, Kotaku.

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Patrick Garratt

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Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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