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EA to invest $150 million in digital distribution this year

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In an earnings call following some nasty second quarter financials yesterday, EA boss John Riccitiello said the firm is to spend $150 million on digital distribution models in the current financial year.

"In the future we see slower growth in the basic packaged goods business, and higher margins, greater growth and reduced cyclicality with these new direct-to-consumer businesses," he said.

Are you listening, Mr High Street Buyer?

COO John Pleasants said EA is on track to generate $185 million in online revenue this fiscal year.

Riccitiello added that Burnout Paradise, the company's first full-scale console digital download, had achieved sales of 20,000 in its first three weeks at market.

Thanks, Edge.

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Burnout Paradise

PS3, Xbox 360

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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