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Beatles' power led to "very rich" MTV deal

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How much does it cost to make a Beatles game? A lot. We don't know how much MTV had to pay to be able to work on an exclusive game based on the band's music, but it wasn't cheap, Sony Music boss Martin Bandier, told Variety.

"There have been mutterings from artists and songwriters that they are not being offered their fair share in videogames, but the gamemakers have the leverage," he said. "In the world of rock, there are thousands of tracks that will work, but when you get into the world of unique artists, that leverage shifts, tremendously, to the artists and songwriters.

"We signed a deal that would be considered very rich by the videogame company but fair for the artists. It will have online implications that will be enormous."

MTV and Apple Corp announced yesterday that a rhythm action game based on the Beatles' music will release at the end of next year.

Plenty more on Variety, there.

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Rock Band

iOS, PS3, Xbox 360, PS2, Nintendo Wii

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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