NXE will “help 360 on journey” towards the mass market

By Patrick Garratt, Tuesday, 28 October 2008 20:43 GMT

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Microsoft’s said New Xbox Experience will help Xbox 360 acheive mass market status when it releases next month, broadening the console’s appeal further than it’s Gears of War-loving market.

“It’s a big Christmas for us in terms of where we think we’re going to go,” Xbox Live UK product manager James Houlton told IGN.

“We feel that we do a fairly good job with Fable and Gears and games like that, but with the New Xbox Experience and our other broadening titles we feel there’s an opportunity to grow that market as well. The New Xbox Experience is there to help us on that journey.”

There’s a full test of NXE through the link, including a re-confirmation of the Avatar Store, planned for launch next spring.

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