In an interview with Australian site Gameplayer, Cliff Bleszinski has said that when it comes to hyping up your game, he prefers to “under-promise and over-deliver.”
“I always prefer to under-promise and over-deliver and to always remain humble,” said Cliff when quizzed on tech demos and the promises they don’t keep.
“There have been quotes from me saying ‘this is the best game ever and we are very proud of it’ but at the same time you know you’ve made it great for you, but are other people going to like it?
“I don’t know, nothing is a sure thing. All I can do is wake up in the morning, put my pants on and go and make the game I want to play.”
Of course, “bigger, better, more badass” is just marketing speech, so it doesn’t count.
Full interview through the Gameplayer link.
By Mike Bowden