Champ Man had “no vision, no direction,” admits Eidos

By Patrick Garratt, Thursday, 9 October 2008 09:58 GMT

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Speaking to GI, Roy Meredith, general manager at Eidos developer Beautiful Game Studios, has admitted that the “new” Championship Manager has been left wanting, but has insisted the situation can be turned around.

“For too long we’ve not had a vision that explains what Championship Manager is. No vision, no direction – where are we within that genre? We want to create a strong alternative, a competitor to Football Manager – irrespective of what they do, we need to be clear on what ChampMan is all about, and identify where we need to be.”

A strong game will bring the punters back, Meredith said.

“We did some research this year, and looked at football fans in general, and Championship Manager is probably one of the strongest brand names there in gaming.”

“So at the end of 2008 we’re in a strong place in terms of name, but people aren’t buying into our franchise,” he said.

“What we need to do is give consumers a reason to believe the franchise again. They know the fundamentals, the basics of the game, and they need to know the quality of the game is strong, because for too long it hasn’t been.”

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