Res Evil 5’s Takeuchi: “There’s no doubt about the power of web advertising”

By Patrick Garratt
1 October 2008 08:26 GMT


Resident Evil 5 dev boss Jun Takeuchi has said in an internal interview that internet promotions will form a major part of pushing the quadruple-A horror game before its March launch.

“Nowadays there’s no doubt about the power of web advertising, and it looks like that area will continue to expand,” he said.

“In addition to all the usual specialty magazines, we’re also putting more effort into our web promotions.”

Takeuchi added that 2 million global sales would merely be a starting point for the game.

“At the low end of the scale, I would say 2 million copies worldwide,” he said when asked about sales expectations.

“I’d like to see it start there and eventually reach 3 million copies. I think users in Europe and America will be particularly pleased with the game’s content.”

And considering there’s 400 people working on Resident Evil 5, there’s no pressure or anything.

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