Analyst: WAR subs to “level off” at 250-300,000

By Patrick Garratt
23 September 2008 17:04 GMT


Speaking to Edge, Arvind Bhatia at Stern Agee has predicted that WAR numbers will settle at the 250-300,000 mark once the initial rush of free months’ play is over.

“Over time, subscribers will drop off and level off at 250,000- 300,000,” he said.

“Based on our estimates for sell through, it would require about 20 percent to 25 percent of the purchasers to remain long term subscribers – which we believe is achievable.”

More than 1.5 million copies of the game were shipped to retail last week.

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