Speaking at the Goldman Sachs Communacopia XVII Conference this week, Activision boss Bobby Kotick claimed to be dominating the rhythm action category with Guitar Hero, outselling EA’s Rock Band by 600 percent.
“We’re outselling [Rock Band] 6:1,” he said. “When you think about the access we have to 30 percent of the world’s music at Universal, we have a unique advantage there.
“I would also say when you look at resources, you know, our next-nearest competitor has a couple of hundred people working on these projects, we have close to 2,000 people just dedicated to the Guitar Hero note tracking, introduction of new hardware, introduction of new software, and so we just have a lot more in the way of resources available to us to continue to dominate the category.”
Blimey. Thanks, Kotaku.