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WoW's cost $200 million since launch, says Acti-Bliz

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World of Warcraft has cost $200 million to run since 2004, Activision said at its Analyst Day yesterday, meaning Blizzard has made approximately four planets' worht of gold from the MMO since it launched.

The game currently has 10.9 million subscribers. You do the math. Because we're not going to do it for you.

More on Kotaku. For the rest of our Activision Blizzard Analyst Day coverage, hit this.

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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