Another gem from the Guardian interview with Peter Moore, the second part of which you can read here. Apparently Microsoft didn’t much care about Nintendo in 2003: it was all about bringing Sony down.
“[Steve Ballmer] wanted my attitude, he didn’t care what I’d achieved at Sega, he wanted to know how I was going to win for Microsoft, how we were going to take on Sony, how would we compete with – or acquire – Nintendo.
“Those were the conversations in those days. It was a classic build or buy conversation. Xbox had launched but it was an aggressive black box for shooters, and how do we evolve that, how do we build the next Xbox, how do we get after Sony? Interestingly, we were just completely fixated on Sony – Nintendo didn’t even come into the conversation.”
That interview’s just brilliant. Read it.